Projects

I designed an experimental typeface using discarded newspapers.

Each character occupies equal space with 20% intentionally blacked out, symbolizing information gaps in modern news. Letters are dampened and adhered to windows, visible from both sides, encouraging multi-perspective interpretation of media.

I founded a passion-driven nut butter brand in China and managed every aspect of the brand from the ground up.

From sourcing ingredients, crafting the product to creative marketing, I oversaw photography, social media content creation, and hands-on product and graphic design of packaging and market booths.